Customers line up at Uniqlo store in Ho Chi Minh City on December 6, 2019. (Photo: UNIQLO)

Japanese global apparel retailer UNIQLO has announced it will open its first store in Hanoi during the spring season of 2020.

This first store in the capital follows the successful launch of the brand in Vietnam through the opening of the UNIQLO Dong Khoi store in Ho Chi Minh City on December 6.

“Following a wonderful reception from customers in Ho Chi Minh City, we look forward to bringing UNIQLO and our LifeWear to fans in Hanoi,” said Mr. Osamu Ikezoe, General Director and COO of UNIQLO Vietnam. “LifeWear is our commitment to creating perfect clothing that meets the needs of everyone’s daily lifestyles, and we believe it will enrich the lives of our customers here.”

The company set to begin recruitment efforts ahead of the first store in the city and has updated detailed information on sales positions.

Uniqlo Vietnam is now recruiting salesclerks for monthly wages of VND7-8 million ($303-346) for its second store in the country, whose location has not been revealed.

(Photo: UNIQLO)

The brand's first outlet in the country, Uniqlo Dong Khoi in Ho Chi Minh City’s District 1, was opened earlier this month. It attracted 2,000 people on its opening day, with people queuing up since 4 a.m. to take advantage of opening discounts.

UNIQLO Dong Khoi offers a customized in-store experience that reflects the lives and requirements of local people. Spanning three levels over 3,000 sq m of sales floor area, the store seamlessly combines Vietnamese creativity with UNIQLO’s retail innovations to deliver the ultimate shopping experience.

The brand had 213 stores in the Southeast Asia as of last year and plans to have 400 by 2022. Globally, it has over 2,200 stores in 24 countries and territories.

Vietnam, with its young demographic and growing incomes, has been attracting several foreign fashion brands of late.

Australian fashion brand Cotton On opened its first country store in HCMC’s District 2 last month. Also last month, Swedish brand H&M opened its first Da Nang store, bringing the total number of its outlets to eight in the country.

The fashion garments industry, estimated at $5 billion in 2018, is expected to reach $7 billion by 2023, according to Vietnamese retail group Seedcom.

Mi Lan